Breast cancer strikes often and it strikes close to home. Awareness and education is crucial, but so is research funding. A portion of the sale of each Pink Denise product goes directly and entirely to breast cancer research through the S.D.Ireland fund. Thanks to the generosity of the S.D. Ireland family, 100% of donations to their Cancer Research Fund go directly to the research lab. All administrative fees and “overhead” are paid for by the family, making every dollar donated a research dollar--and every dollar makes a difference. Since we launched the Pink Project in October 2006, over $187,489 has been raised thanks to the generosity of stitchers like you. Learn more below.

Watch a video to hear directly from the head researcher, David Krag, MD.

Read a letter from Denise owner Linda Krag, sister in law of David and two-time breast cancer survivor.

Read the most recent update from the lab.

Check out the S.D. Ireland website:

The following Denise products are part of The Pink Project. Thank you for your support!