Breast cancer strikes often and it strikes close to home. Awareness and education is crucial, but so is research funding. A portion of the sale of each Pink Denise product goes directly and entirely to breast cancer research through the S.D.Ireland fund. Thanks to the generosity of the S.D. Ireland family, 100% of donations to their Cancer Research Fund go directly to the research lab. All administrative fees and “overhead” are paid for by the family, making every dollar donated a research dollar--and every dollar makes a difference. Since we launched the Pink Project in October 2006, over $191,000 has been raised thanks to the generosity of stitchers like you. Learn more below.

NEW! For 2015, Denise donations are going to the S.D.Ireland Fund via the knit & crochet industry-wide campaign, Cast-Off Chemo! The goal is to raise $1 million by October 31, 2015 to fund the cure. Together, we can beat cancer with new treatments that target only the cancer cells without the damaging side-effects of chemotherapy. Together, we can do this!

Watch a video to hear directly from the head researcher, David Krag, MD.

Read a letter from Denise owner Linda Krag, sister in law of David and two-time breast cancer survivor.

Read the most recent update from the lab.

The following Denise products are part of The Pink Project. Thank you for your support!